Choosing a Business NameIt is natural for us crafters to concentrate on what we know and like doing best – crafting and creating our products. But if one day your hobby becomes your business, you will need to deal with other aspects of running your business. That might sound boring and mundane, but it doesn’t have to be.
There is nothing wrong in using your own name as your brand – in fact most designers do this and if you are successful, people will start recognising your name as the ‘brand’ (think Laura Ashley or Cath Kidson). But, until you get there, the brand of ‘Maureen Table’ will not mean anything to others. That is why some people choose a name that symbolises and describes what they do.
My otherwise lovely husband suggested ‘Sweet Touch’ on the basis that everything I bake is sweet and lovely, but I felt it sound it more like a massage parlour. I have already mentioned Cinnamon & Rose (or Cinnamon Rose), which I loved, but loads of people already had that, when I googled it.